I want you to imagine you're in a low-end store -- a TJ Maxx, a Ross, maybe even a J. Crew -- looking through shirts. You touch a few, try to get an idea of what you're looking at, and feel one disappointing papery mess after another. You see one that looks slightly different -- a micro floral! -- and although it doesn't actually look good, it catches your attention through a sea of mediocrity. It feels even worse than the others, and the short spread collar is clearly going to curl up and look awful by the first wash at the latest.

This is a rant about thoughtless design.

There's no shortage of guides out there telling you what to wear. But the challenge of menswear is often knowing what not to wear. From beginners who think they want to wear fedoras and suspenders to experienced menswear enthusiasts who won't wear jackets with poor button-pocket harmony, filtering out all the noise you see that looks good on other people -- yes, instagram ads can be pretty -- and focusing on what is actually right for you and your style can be difficult.

At many stages in this process, you might be tempted to buy a casual shirt made of cheap poplin. From the dregs of TJ Maxx to some brands that are otherwise respectable, I urge you to avoid cheap poplin like you avoid black dress shirts.

A poplin shirt with a spread collar from Amazon Essentials. Cheapness.

"Poplin" and "Broadcloth"

As you might already know, poplin and broadcloth are technically the same weave. However, while the word "broadcloth" tends to describe densely-woven, giving rise to a crisp dress shirt and a stiff collar, poplin tends to be very light. This lightness can, at an extreme, make poplin cheap and wrinkly.

When I refer to cheap poplin, I am referring to the thin, light, papery fabric used for casual shirts. In fact, there may be a few other similar weaves that suffer similar symptoms. Although its lightness is a benefit, and although it might be used well, the fabric is a trap for many brands and many buyers.

J. Crew's "secret wash" shirts are, if you ask me, quintessential cheap poplin. They feel hard and papery. There's nothing pleasant about them. You've seen it before – short collar, short sleeve bd when it coiuld have been a camp collar... You might like the particular micro-floral pattern on this shirt, but wouldn't it be better in a rayon fabric with a camp collar and more relaxed fit?

The Prevalence of the Poplin Problem

You see, because broadcloth is an excellent fabric for dress shirts, and because cotton is cheap, many brands just think of cheap poplin as the default. You use a small amount of a thin material to make the same fabric most shirts are made of, what could go wrong?

Well, a lot. Dedicated casual fabrics -- oxford cloth, linen, flannel, rayon, tend to be softer, or flow better, or both. Flannel and rayon don't require ironing, and linen looks much better when wrinkled. But a cheap, wrinkled poplin shirt with a weak collar will show.

Poplin is the default for brands that don't want to think about fabric. The vast majority of casual shirts out there could have been designed better with a simple choice of weave.

I'm not even saying it always looks bad -- it's just a terrible default. See a perfectly legitimate outfit below.

This shirt is wrinkling. Poorly, by most measures. But the styleforum user here used it well. I can't complain. This is a decent fit.

Take it or leave it.

Listen, wear whatever fabric you like. But if you try it on in store, be honest with yourself -- does it feel like shit? Does it look like it will age poorly? And if you're designing, give your choices a second guess. Poplin is almost certainly not what you want.

/rant

Cover image, repeated: Original Penguin. Need I say more? Look at that collar! You can tell how uncomfortable the fit is. Thoughtless.